Title: Wework Takes On Chennai With Exclusive Hampers!
Client: WeWork was founded in 2010 with a vision to make exclusive co working spaces a luxurious reality. Their focus is on flexible solutions, safety-focused spaces, and unmatched community experiences.
Objective: To curate culturally focused hampers for influencers and Press officials in Chennai as they are entering the Chennai market. The hamper must -
- Be culturally specific to Chennai
- Avoid edibles with short shelf life
Approach: The client requested corporate gift ideas for a themed hamper that was centered around Chennai. They were extremely keen on having unique corporate gifts customized according to their preferences, like having their logo engraved on the products. We recommended the team to go with a hamper that has pure brass products as brass plays a huge part in Chennai culture. We also suggested a traditional coffee filter and coffee cups, known as davara set, as coffee is an undeniable part of Chennai culture and traditions. A scented candle and filter coffee powder was added to the hamper to complete the experience.
From the client: “We wanted a hamper that said “Chennai” as soon as the receivers opened it. We really liked the idea of including brass gifts as it is a part of Tamil culture. Making the gifts related to coffee just made the idea even more appealing. Being able to customize the hamper with gifts and inclusions from our end made this hamper just the perfect custom corporate gifts for our requirement.”
